Welcome to FURPPL.com!
At FURPPL (“FURPPL,” “we,” “us,” etc.), we are passionate about enhancing the lives of pets and their owners through outdoor exploration. We believe that connecting with nature fosters community, self-discovery, and a sense of well-being for both humans and animals. As an e-commerce platform, we provide a wide range of gear specifically designed to inspire and facilitate exploration by dogs and their owners.
HOW WE COLLECT PERSONAL INFORMATION
We collect personal information from you in various ways, both directly and indirectly. When you create an account with us, you provide personal information directly. At times, personal information is collected automatically as you use our platform. Additionally, we may receive personal information from third parties with whom we collaborate.
DIRECT COLLECTION OF PERSONAL INFORMATION
When you register for an account with us, you provide contact information such as your name, email address, and phone number. You create a username and password or PIN, which helps us verify your identity and facilitates your use of our platform. You may also share information through social media or web forms.
Beyond basic identifiers, our customers often share their stories and submit photos of themselves and their dogs. This can lead to the collection of demographic information, such as gender and age, related to these stories. We never share these stories without your permission.
We take customer support seriously and offer various communication channels. You may share personal information with us during interactions via phone, email, online chat, or even offline during special events or visits to our store in Bend, Oregon. We also accept information through regular postal mail.
INDIRECT COLLECTION OF PERSONAL INFORMATION
We may collect personal information about you from third parties, including payment processors, data analytics companies, website hosting providers, and marketing firms. These third parties typically assist us with email campaigns and other marketing efforts.
Personal information may also be collected from online social networks if you use them to connect with FURPPL, make posts, or participate in forums, such as Facebook. When you interact with social media buttons or plug-ins, such as clicking “Share This” or “Like” buttons, personal information may be collected.
AUTOMATED COLLECTION OF PERSONAL INFORMATION
We employ automated technologies to collect personal information. When visitors navigate through our product pages, blogs, and community stories, their actions and IP addresses may be logged. We collect data that identifies the type of device (e.g., phone, tablet) used to connect with us. Interactions with our platform, browsing histories, and purchase histories are also tracked to improve future visits and personalize user experiences.
COLLECTION OF INFORMATION FROM INDIVIDUALS UNDER 16 YEARS OLD
We do not knowingly collect personal information from individuals under 16 years old. While we understand the affinity children have for dogs and our gear, our platform is not directed towards anyone younger than 16. If we become aware that personal information of someone under 16 has been provided to us without the necessary consent, we will promptly delete the information from our records.
Some web browsers provide a “Do Not Track” privacy preference. However, our platform does not currently respond to “Do Not Track” signals sent by users’ browsers.
HOW WE USE PERSONAL INFORMATION
We value your personal information and want to be transparent about how we use it. The information you provide allows for easier and quicker access to future purchases on our platform. Additionally, tracking and analyzing user behavior on our platform helps us improve the user experience, enhance our products, and provide relevant recommendations. We also use personal information in the following ways:
Sending marketing communications, primarily through email.
Communicating with customers regarding their accounts, such as password changes.
Notifying customers about product recalls.
Responding to support requests.
Providing access to and maintaining the security and integrity of the platform.
Offering updates related to the platform and marketing information, including product developments, improvements, surveys, and contests.
Complying with legal and regulatory requirements applicable to our business and internal policies for record-keeping.
Protecting all parties in the event of disputes.
Utilizing anonymized personal information, combined with other similar data, to predict user behavior and interests for marketing campaigns and product recommendations. The individuals associated with the data remain anonymous in these cases.
SHARING OF PERSONAL INFORMATION
Once your personal information is collected, we may share it with third parties for various purposes. Our customers can choose from a variety of payment processors, such as Stripe, Shopify Shop Pay, PayPal Express, Apple Pay, Amazon Pay, and Google Pay. These processors receive personal information, including financial details, to facilitate transactions. We do not store this information in our systems but enable you to use these payment options on our platform.
To improve our platform’s relevance and usefulness, we collaborate with Google and Crazy Egg, who assist us in tracking customer movements (anonymized) on our platform. Listrak helps us with marketing campaigns and alerts customers to potentially useful products.
PUBLIC POSTS AND FEEDBACK
We encourage our customers to share their outdoor adventures, and with your permission, we may publicly share your personal information, such as text and photos, when we publish your stories. We also appreciate feedback on how we can improve our platform, products, blogs, and exploration stories. Please note that any feedback related to our site or content may be publicly shared.
ACCESS BY EVENTUAL SUCCESSORS
COMPLIANCE WITH LEGAL REQUIREMENTS
We may disclose your personal information to government authorities or other third parties if necessary under lawful circumstances, including the following:
When you have given us permission to share your information.
When required by law or in response to a subpoena or court order.
When we believe, in our sole discretion, that disclosure is reasonably necessary to protect against fraud, safeguard our property and rights, or protect the rights and safety of users, third parties, or the general public.
SECURITY OF PERSONAL INFORMATION
We have implemented industry-accepted administrative, physical, and technological security measures to protect your personal information from loss, misuse, unauthorized access, and alteration within our systems. We ensure that any individual or entity with access to personal information in our systems is subject to appropriate legal and/or professional obligations to safeguard that information.
While we strive to employ commercially acceptable methods to protect your personal information, it is important to note that no method of transmission over the Internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security for your personal information.
QUESTIONS OR CONCERNS
We understand the importance of protecting and controlling your personal information. This section explains how you can review, update, correct, or delete your information.
VIEWING OR UPDATING PERSONAL INFORMATION
You can update your name, contact information, and email preferences by accessing your account on our platform.
DEACTIVATING YOUR ACCOUNT
You have the option to deactivate your FURPPL account at any time after its creation. To deactivate your account, please send an email to [email protected] with “Deactivate Account” in the subject line. Upon receiving your request, we will deactivate your account and delete personal information as allowed or required by applicable law.
OPTING OUT OF PROMOTIONAL EMAILS
If you do not wish to receive marketing emails from us, you may unsubscribe using the link provided at the bottom of the received email or email us at [email protected] . Please note that you may still receive transactional emails (e.g., account registration or purchase-related emails, product recalls, password reset requests, and similar communications) that are necessary for us to provide access to the platform, respond to your inquiries, and support your needs.
California Consumer Rights:
If you are a California consumer, as defined under California law, you have specific rights under the California Consumer Privacy Act (CCPA). These rights include:
The right to request information about the personal information we collect, use, and disclose.
The right to request the deletion of personal information that we or our service providers store about you.
The right to designate an authorized agent to make requests on your behalf.
Non-discrimination and retaliation protection for exercising your rights under the CCPA.
IDENTITY VERIFICATION REQUIREMENT
To comply with legal requirements, we may request additional information or ask you to log into your account when processing data subject access requests. This is to ensure that the request is made by someone with the legal right to access the information. We will respond to access requests within the timeframes mandated by law and provide explanations if we cannot fulfill a request due to legal obligations, inability to verify identity, disproportionate effort, or other permissible reasons.