About FURPPL

We did not want “a portion of proceeds” that nobody can trace. We wanted numbers you can actually feel.

That is why we created the FURPPL Rescue Fund.

How it works...

Instead of asking you to donate at checkout, FURPPL donates meals to the FURPPL Rescue Fund for every piece you buy.

One piece, one meal. A single piece donates at least one meal. A multi-piece order donates more.

Behind the scenes, FURPPL tracks eligible orders and makes donations monthly after the 30-day return window closes, so we only donate on completed, non refunded orders. Contributions are made by FURPPL and are not an added fee to you and are not tax deductible for customers.

At checkout, your pieces are counted and your order donates its meals to the FURPPL Rescue Fund. One piece or a full stack, every order donates meals.

What the Fund gives

Meals: dry food for dogs in rescue while they wait for a foster or forever home. A meal is 5 oz of dry food, roughly a cup and a quarter.

FURPPL started with Dante, a rescue Doberman who almost didn't make it. Today he looks like a bodyguard and acts like a lap dog. He is family, the kind of dog who changes the way you see animals, and the way you see love.

Living with Dante raised a simple question. If your dog shapes how you live, why shouldn't everything you buy help the dogs still waiting for a home?

FURPPL is our answer. Every order donates meals to dogs in rescue, counted beside every price and donated every month. Every piece is chosen for the women whose dog is family: fine jewelry, Dog Mom Jewelry™ and good things for your dog. Every brand for your dog is one we'd trust with ours. When we team up with a brand, its leashes, beds and toys donate meals too.

Dante made it home. Every order sends meals to the dogs still waiting for theirs.

We believe animals are equal to people.

We believe love is not complete if it is not shared.

We believe dog moms are a global circle, quietly keeping that promise every day.

We call that promise Active Tenderness. It lives in the small choices.

Choosing to adopt, not buy. Checking on the neighbor’s dog. Donating when you can. Sitting on the floor because your dog picked the couch first.

The Dog Mom Circle is everyone who recognizes themselves in that feeling. You do not sign up to join it. You live it.

FURPPL gives that circle a visible symbol. A way to say “I love hard, I protect the bond, and I care what happens to dogs I will never meet.”

Fine jewelry first

Solid gold, gold vermeil and sterling silver, most of it set with diamonds or gemstones, from Haus of Brilliance and VossAgin in New York and Zoe Lev in Los Angeles. Each product page names the metal and the stones.

We design our own jewelry for real life with dogs, not just for photos.

Materials that keep up with you

18K gold plated, waterproof, sweatproof, and tarnish free, made to stay bright through everyday wear.

Built for real life, not a jewelry box

Made for dog walks, dishwashing, long showers, late nights, and everything in between.

Thoughtful design details

Women’s demi-fine jewelry with clean lines and balanced proportions, designed to feel as strong as your bond.

Global heart, grounded logistics

Designed in Colombia, shipped from Texas, USA owned, created for dog moms everywhere.

Our standard is simple. If it cannot live your real life, it does not belong in our collection.

Good intentions are not enough. Where the money goes matters.

We choose our rescue partners based on:

Commitment to ethical, humane treatment of animals

Clear use of funds and transparent communication

Focus on feeding dogs in their care

We do not fund activities that conflict with our values, and we reserve the right to change partners if transparency or animal welfare standards are not upheld.

Our goal is simple. When you say, “My order helps dogs in rescue,” you can trust that statement.

FURPPL is a brand, but the Dog Mom Circle is a community.

You are part of it if you:

See your dog as family

Care about what happens to dogs in shelters and on the streets

Want the things you buy to reflect your values

Ways to join in:

Wear FURPPL pieces as your quiet everyday statement

Tag us when you share your dog’s story and your jewelry

Sign up for our newsletter to see rescue updates and impact reports

Share rescue recommendations so we can discover new organizations to support.

Every time you show up, tell a friend, or share a story, you make the circle bigger.

FURPPL was created by dog parents, not traditional jewelry executives.

We are moms, dads, brothers, sisters and rescue advocates who split our lives between Latin America and the United States. Our home is wherever our dogs are, our work lives at the intersection of style and empathy, and our favorite stories are the ones where a dog gets a second chance.

We built FURPPL because we wanted jewelry that could survive real life, feel like fashion, and still mean something deeper every time you look at it.

One piece, one meal

Jewelry made for real life, so you can protect the bond and wear your love for your dog every day.