We did not want “a portion of proceeds” that nobody can trace. We wanted numbers you can actually feel.

That is why we created the Every Order Rescues Fund.

How it works...

Instead of asking you to donate at checkout, FURPPL contributes a fixed amount from every eligible order to the Every Order Rescues Fund. The amount is based on your order subtotal after discounts and before tax and shipping.

For orders under $59...FURPPL contributes $1

For orders from $59 to $79.99...FURPPL contributes $2

For orders from $80 to $99.99...FURPPL contributes $3

For orders of $100 or more...FURPPL contributes $4

Behind the scenes, FURPPL tracks eligible orders and makes donations monthly after the 90 day return window closes, so we only donate on completed, non refunded orders. Contributions are made by FURPPL and are not an added fee to you and are not tax deductible for customers.

At checkout, your items are added up and your order generates a total donation into the Every Order Rescues Fund. Some carts give a little, some give a lot, but every single order rescues.

From there, the Fund supports...

Real and practical needs that rescues deal with every single day, from the basics to the hard cases.

Bowls of food and daily care: Helps cover kibble, wet food, puppy formula, and the everyday supplies that keep dogs stable while they wait for a foster or forever home.

Basic vet visits: Supports routine exams, vaccines, deworming, flea and tick prevention, and microchipping, the essentials that get a dog healthy and adoption ready.

Spay and neuter support: Helps reduce future intake by funding spay and neuter procedures that prevent unplanned litters and overcrowding.

Adoption support through partner rescues: Contributes to the behind the scenes costs of placing a dog, including intake processing, adoption prep, and support that helps a match stick.

Medical cases and emergency care: Helps partner rescues take on dogs who need more than the basics, like treatment for infections, injuries, dental pain, skin issues, or recovery after surgery.

Foster support: Helps fund supplies and care for foster homes, where most rescue healing happens little by little, day by day.

Recovery essentials: Helps cover items that make healing possible, like medication, special diets, cones, bandages, and follow-up visits.

We review partners carefully, prioritize transparency and impact, and keep the focus on dogs in real need, not vague marketing promises.

FURPPL started with one scared, stubborn, unforgettable dog named Nala.

She was rescued in Juárez, Mexico, flew to Mexico City, then finally made it to her forever home in Medellín, Colombia. On paper she was “just” another rescue case. In real life she was family. The kind of dog who changes the way you see animals, and the way you see love.

Living with Nala, and later sharing life with more rescue dogs, raised a simple question.

If your dog shapes how you live, why shouldn’t your jewelry help another dog get a second chance too?

FURPPL was our answer. Jewelry that carries your dog’s love on the outside and sends real support back to rescues with every order.

We believe animals are equal to people.

We believe love is not complete if it is not shared.

We believe dog moms are a global circle, quietly keeping that promise every day.

We call that promise Active Tenderness. It lives in the small choices.

Choosing to adopt, not buy. Checking on the neighbor’s dog. Donating when you can. Sitting on the floor because your dog picked the couch first.

The Dog Mom Circle is everyone who recognizes themselves in that feeling. You do not sign up to join it. You live it.

FURPPL exists to give that circle a visible symbol. A way to say “I love hard, I protect the bond, and I care what happens to dogs I will never meet.”

We design every piece for real life with dogs, not just for photos.

Materials that keep up with you
18K gold plated designs that are waterproof, sweatproof, hypoallergenic, and tarnish free.

Built for real life, not a jewelry box
Pieces made to handle dog walks, dishwashing, long showers, late nights, and everything in between.

Thoughtful design details
Women’s demi-fine jewelry with clean, modern lines and carefully balanced proportions, designed to feel as strong as your bond.

Global heart, grounded logistics
Designed in Colombia, shipped from Texas, USA owned, created for dog moms everywhere.

Our standard is simple. If it cannot live your real life, it does not belong in our collection.

Good intentions are not enough. Where the money goes matters.

We choose our rescue partners based on:

Commitment to ethical, humane treatment of animals

Clear use of funds and transparent communication

Focus on real impact in food, medical care, and adoption support

We do not fund activities that conflict with our values, and we reserve the right to change partners if transparency or animal welfare standards are not upheld.

Our goal is simple. When you say, “My jewelry helps rescue dogs,” you can trust that statement.

FURPPL is a brand, but the Dog Mom Circle is a community.

You are part of it if you:

See your dog as family

Care about what happens to dogs in shelters and on the streets

Want the things you buy to reflect your values

Ways to join in:

Wear FURPPL pieces as your quiet everyday statement

Tag us when you share your dog’s story and your jewelry

Sign up for our newsletter to see rescue updates and impact reports

Share rescue recommendations so we can discover new organizations to support.

Every time you show up, tell a friend, or share a story, you make the circle bigger.

FURPPL was created by dog parents, not traditional jewelry executives.

We are moms, dads, brothers, sisters and rescue advocates who split our lives between Latin America and the United States. Our home is wherever our dogs are, our work lives at the intersection of style and empathy, and our favorite stories are the ones where a dog gets a second chance.

We built FURPPL because we wanted jewelry that could survive real life, feel like fashion, and still mean something deeper every time you look at it.

Fine. Unbreakable. Radiant.

Jewelry made for real life, so you can protect the bond and wear your love for your dog every day.